For people who care about people

You meant to follow up. Life got in the way.

The conversations that matter most fade within days. Tend captures what you'd want to remember, surfaces when to reconnect, and supports you to show care in ways that actually land.

Every relationship has moments worth remembering.

💼 Professional
"She's burning out since the reorg. Said she might start looking."
Tend surfaces: Check in after Q2 close · Share that podcast on career pivots she'd love
☕ Old Friend
"He's thinking of leaving law to teach. Sounded serious this time."
Tend suggests: Send the article about career changers in your field · Ask how the decision is sitting
👨‍👩‍👧 Family
"Aunt's knee surgery is in March. She's nervous but won't say it."
Tend reminds: Send flowers day of surgery · Call the week after to see how recovery's going
🏘️ Neighbor
"Training for his first triathlon at 58. It's his way forward after losing his wife."
Tend prompts: Ask how training's going next time you see him · Cheer him on race day
🎓 Mentor
"She's writing a book on negotiation. Asked if I knew any publishers."
Tend nudges: Intro to your friend at the publishing house · Send a congrats when it launches
🏃 Friend
"His daughter got into her first choice school. He teared up telling me."
Tend ideas: Text a congrats to the whole family · Ask how she's feeling about the move

Relationship intelligence that supports you to show up thoughtfully.

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Surface reconnection moments

Tend notices when it's been too long, when a life event is coming up, or when someone might need to hear from you.

💡 "It's been 6 weeks since you caught up with Maya. She was navigating that tough manager situation—might be worth checking in."
💬

Know what to talk about

Before any meeting or catch-up, see exactly what matters—their current challenges, wins, and what you discussed last time.

💡 "Last time: Jake was excited about his new role but worried about the learning curve. His son's birthday was last week."
🎁

Ideas for small acts of care

Get personalized suggestions for how to show you're thinking of someone—articles to share, congratulations to send, help to offer.

💡 "Sarah mentioned she's learning pottery. Here's a beginner workshop happening near her this weekend."

Speak it once. Remember it always.

After any conversation, capture what matters in 60 seconds. Tend handles the rest.

1

Quick voice capture

After a coffee, call, or chance encounter—talk through what stood out. No typing, no forms. Just natural reflection.

2

Intelligent structuring

Tend extracts what matters: life updates, challenges, milestones, opportunities to help. Everything organized, nothing lost.

3

Proactive relationship care

Get nudges when it's time to reconnect, context before meetings, and creative ideas to show you're paying attention.

Maya Chen
Former coworker · Now at Stripe
💛 Warm
Product Fintech Running buddy
🔔 Reconnection Opportunity
It's been 7 weeks. Maya was navigating a tough reorg—might be good to check in.
💡 Ways to show care
📄 Share that Lenny's Newsletter issue on PM reorgs
🎉 Her work anniversary at Stripe is next month
🏃‍♀️ Ask about her half-marathon training
📅 Last Catch-up
In person Dec 8, 2025
  • Team restructured—her scope doubled overnight
  • Training for first half-marathon in April
  • Mentioned wanting intros to B2B founders

Relationships aren't built in grand gestures. They're built in consistent small acts of care.

🌱

Depth over breadth

You don't need thousands of connections. You need the people who matter to know you're paying attention.

Small moments compound

A text at the right time. Remembering what they're going through. Over years, these become unshakeable bonds.

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Your voice, not AI's

Tend brainstorms what to do & never puts words in your mouth. The relationship stays authentically yours.

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Private by design

Your relationships are sacred. No data mining, no social graphs, no selling your network.

Stop letting life get in the way.

Join people who want to show up more present, more thoughtful, more human.

We'll reach out when early access opens. No spam, ever.